Running a small business can be challenging. Owners must always strike a balance between having the tools they need to run the business and controlling expenses.
Zinner & Co. Blog and Newsroom
Your organization’s website should be one of your most valuable assets. It’s like a 24/7/365 salesperson that is constantly generating new sales leads and customers. However, if your website isn’t designed with mobile, you’ll be lucky if anyone sees it at all.
These days, it feels like everyone is on social media. The numbers bear that out - 69% of the population is on at least one social media platform and if you eliminate senior citizens the percentage gets significantly higher. So how do you use the ubiquity of social media to grow your business or not-for-profit?
If you’re a business owner, there’s a good chance you receive lots of emails and phone calls promising you a spot on Google’s 1st page of search results. While it would be great to rank every time someone in your market searches for what you do, getting to a top ranking can be complicated and takes time.
One of the hardest things about running a small business or not-for-profit is the fact that you’re never really off. Evenings, weekends, nights, and holidays – you’re always either at work, thinking about, or creating plans to improve it.
Approximately 125 billion business-to-business emails are sent every day. Roughly 111 billion personal emails are sent each day. If you want your marketing emails to rise to the top in a sea full of 236 billion daily emails, you need to stand out.
If you’re planning on selling your business, one potential market is your current employees. They understand the business and how it runs. They have some sense of the value, or potential value of the business. But before you offer to sell to your employees, you should know the pros and cons of taking that route.
Your organization’s website can be one of your greatest assets or a HUGE liability. It’s largely a factor of how much effort you put into building and maintaining it.
Your website should be like a round-the-clock salesperson or fundraiser, but only if you follow best practices and put time and attention into developing and maintaining it.