If you’re planning on selling your business, one potential market is your current employees. They understand the business and how it runs. They have some sense of the value, or potential value of the business. But before you offer to sell to your employees, you should know the pros and cons of taking that route.
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Your organization’s website can be one of your greatest assets or a HUGE liability. It’s largely a factor of how much effort you put into building and maintaining it.
Your website should be like a round-the-clock salesperson or fundraiser, but only if you follow best practices and put time and attention into developing and maintaining it.