Zinner & Co. Blog and Newsroom

Long Live Your Budget!

Posted by Zinner & Co. on Oct 29, 2019 5:21:00 AM

Last year you thoughtfully constructed a budget. You painstakingly evaluated your projected income and expenses. You pored over your cash flow projections. You wiled away the hours getting the best snapshot you could of your business in the year to come.

Well, the 4th quarter is here. How did last year’s budget fair? How often did you revisit it? Did you keep it up-to-date?

If you’re like most companies, you probably haven’t touched your budget since you constructed it. Or perhaps you’ve occasionally looked at it to see how you’re doing on your budget vs. actual.

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Topics: expenses, start ups, budgets, cash flow

6 Tips for Hiring the Right Bookkeeper for Your Business

Posted by Zinner & Co. on Sep 24, 2019 5:40:00 AM


A bookkeeper can be one of the most important hires your organization ever makes. A good bookkeeper can keep you on the straight and narrow. A bad one can take you off the rails.

There are key skills and attributes you should look for when hiring a bookkeeper; here are 10 of the most important:

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Topics: quickbooks, Business - Management, Issues & Concerns, SMB, start ups, Bookkeeping

Ohio Initiates New Registration Process for New Pass-Through Entities

Posted by Zinner & Co. Tax Team on Aug 9, 2019 5:02:00 AM

The Ohio Department of Taxation announced they have begun a new process for registering new pass-through entities (PTE.) In the past, the department’s old computer system registered and created accounts for new PTEs upon the filing of their first return. One challenge with this process was that many PTEs made estimated payments prior to filing their first return.

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Topics: Ohio business owners, income tax, SALT, start ups

4 Reasons Your Website MUST be Mobile Friendly

Posted by Frank Geric on Aug 6, 2019 5:38:00 AM

Your organization’s website should be one of your most valuable assets. It’s like a 24/7/365 salesperson that is constantly generating new sales leads and customers. However, if your website isn’t designed with mobile, you’ll be lucky if anyone sees it at all.

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Topics: non-profits, Business - Management, Issues & Concerns, not-for-profit, SMB, start ups

9 Keys to Successful Social Media Marketing for Your Small Business

Posted by Zinner & Co. on Aug 1, 2019 6:32:00 AM

These days, it feels like everyone is on social media. The numbers bear that out - 69% of the population is on at least one social media platform and if you eliminate senior citizens the percentage gets significantly higher. So how do you use the ubiquity of social media to grow your business or not-for-profit?

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Topics: SMB, start ups

5 Tips to Help You Keep Your Best Employees

Posted by Zinner & Co. on Jul 25, 2019 5:46:00 AM

Next to your customers, your employees should be your most valuable asset. They are the face and image of your company to your customers and prospects. But good workers are in high demand and it can be hard to keep your best and brightest.

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Topics: Business - Management, Issues & Concerns, start ups

10 Tips to Avoid Business Owner Burnout

Posted by Zinner & Co. on Jul 2, 2019 7:18:00 AM

If you are burning the candle at both ends, sooner or later it’s going to catch up with you. That’s reality. No matter how passionate you are about your business, no matter your level of drive to succeed, if you push too hard for too long you will experience burnout.

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Topics: Ohio business owners, Business - Management, Issues & Concerns, start ups

5 Mistakes to Avoid When Setting Up Your Real Estate Investment Business

Posted by Zinner & Co. on Jun 25, 2019 6:11:00 AM

You’ve decided that it’s time to try your hand at real estate investing. You’ve read about the potential tax savings and you want to give it a try…great! But before you jump in, there are a few important things you should think about to ensure you’re protecting your personal assets and optimizing your tax position.

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Topics: investments, real estate, start ups


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