Zinner & Co. Blog and Newsroom

7 Best Practices for QuickBooks Use

Posted by Zinner & Co. on Nov 5, 2019 5:00:00 AM

If you are using QuickBooks, you are not alone. In fact, QuickBooks is the market share leader for small business accounting. Like most software packages, most users do not take advantage of the full capabilities of the system.

To get the most out of your investment in QuickBooks, you should look at using more of the systems features while avoiding some of the common mistakes. The following is a list of best practices you should consider implementing for your small business:

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Topics: quickbooks, SMB

7 Pitfalls to Avoid in Succession Planning

Posted by Zinner & Co. on Oct 1, 2019 4:16:00 AM


At Zinner, we regard ourselves as fortunate to have worked with several of the best multi-generational businesses in Northeast Ohio. It’s always rewarding to see a highly successful business passed into the hands of a willing and able successor who continues to lead it.

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Topics: business valuation, business succession, SMB

Ohio BWC Issuing Rebate Checks

Posted by Zinner & Co. on Sep 26, 2019 11:41:36 AM


In May, we informed you the Ohio Bureau of Workers’ Compensation (BWC) would be issuing $1.5B in rebates to employers; and true to their word, many local employers have started receiving rebate checks in the mail.

The BWC is issuing rebates equal to 88% of the employer’s 2018 premiums (for the period running July 1, 2017 to June 30, 2018.)

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Topics: Bureau of Worker's Compensation, Ohio business owners, Insurance, SMB

6 Tips for Hiring the Right Bookkeeper for Your Business

Posted by Zinner & Co. on Sep 24, 2019 5:40:00 AM


A bookkeeper can be one of the most important hires your organization ever makes. A good bookkeeper can keep you on the straight and narrow. A bad one can take you off the rails.

There are key skills and attributes you should look for when hiring a bookkeeper; here are 10 of the most important:

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Topics: quickbooks, Business - Management, Issues & Concerns, SMB, start ups, Bookkeeping

The 6 Business Expenses Every Small Business Should Monitor

Posted by Zinner & Co. on Aug 20, 2019 5:14:00 AM

Running a small business can be challenging. Owners must always strike a balance between having the tools they need to run the business and controlling expenses.

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Topics: expenses, payroll, Business - Management, Issues & Concerns, taxes, Insurance, SMB

4 Reasons Your Website MUST be Mobile Friendly

Posted by Frank Geric on Aug 6, 2019 5:38:00 AM

Your organization’s website should be one of your most valuable assets. It’s like a 24/7/365 salesperson that is constantly generating new sales leads and customers. However, if your website isn’t designed with mobile, you’ll be lucky if anyone sees it at all.

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Topics: non-profits, Business - Management, Issues & Concerns, not-for-profit, SMB, start ups

9 Keys to Successful Social Media Marketing for Your Small Business

Posted by Zinner & Co. on Aug 1, 2019 6:32:00 AM

These days, it feels like everyone is on social media. The numbers bear that out - 69% of the population is on at least one social media platform and if you eliminate senior citizens the percentage gets significantly higher. So how do you use the ubiquity of social media to grow your business or not-for-profit?

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Topics: SMB, start ups

5 Online Marketing Tips to Help Your Small Business

Posted by Zinner & Co. on Jul 30, 2019 7:10:00 AM

If you’re a business owner, there’s a good chance you receive lots of emails and phone calls promising you a spot on Google’s 1st page of search results. While it would be great to rank every time someone in your market searches for what you do, getting to a top ranking can be complicated and takes time.

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Topics: SMB

5 Key Reasons Why You Should Take Vacation Time (and Your Employees Should Too)

Posted by Zinner & Co. on Jun 6, 2019 10:39:00 AM

One of the hardest things about running a small business or not-for-profit is the fact that you’re never really off. Evenings, weekends, nights, and holidays – you’re always either at work, thinking about, or creating plans to improve it.

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Topics: Operations, SMB

10 Email Marketing Tips for your Non-Profit or Small Business

Posted by Frank Geric on May 30, 2019 7:33:00 AM

Approximately 125 billion business-to-business emails are sent every day. Roughly 111 billion personal emails are sent each day. If you want your marketing emails to rise to the top in a sea full of 236 billion daily emails, you need to stand out.

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Topics: non-profits, not-for-profit, fundraising, SMB


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