Zinner & Co. Blog and Newsroom

Nonprofit Parking Tax Repealed

Posted by Zinner & Co. Non-Profit Team on Jan 16, 2020 12:51:22 PM

Recently passed legislation will benefit nonprofit organizations by repealing an unpopular unrelated business income tax (UBIT) on expenses of nonprofits that provide transportation fringe benefits to their employees.

The “Parking Tax,” which was imposed under I.R.C. Section 512(a)(7) upon enactment of the 2017 Tax Cuts and Jobs Act, has now been retroactively repealed under the Taxpayer Certainty and Disaster Tax Relief Act.

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Topics: non-profits, non-profit reporting, not-for-profit

10 Things to Look for in a Not-for-Profit Audit Firm

Posted by Zinner & Co. Audit and Assurance Team on Sep 26, 2019 5:00:00 AM


Selecting a firm to conduct your not-for-profit’s audit services can feel like a daunting task. There are hundreds of firms online and most (if not all) claim to perform not-for-profit audit services.. How can you know which audit firm is the right for your Organization?

Selecting the right audit firm is like creating a long-term relationship with a partner that is dedicated to helping your organization fulfill its mission. Selecting the wrong firm can feel like trying to swim with a 500 lb. weight strapped to your back.So how can you be sure you are selecting the best fit for your needs?

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Topics: Audit and Assurance Department, audits, non-profits, not-for-profit

4 Reasons You Should be Using Surveys for Your Not-for-Profit

Posted by Zinner & Co. on Aug 29, 2019 4:40:00 AM


At one point or another, you’ve probably been asked to complete a survey after visiting a business. Many businesses even offer incentives such as discounts on future purchases or entries into drawings for prizes. These firms invest heavily to hear your feedback, but is it worth it?

Not-for-profits are different from for-profit businesses, but one of their commonalities is the need for high levels of service and ongoing engagement with clients.

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Topics: non-profits, not-for-profit

4 Reasons Your Website MUST be Mobile Friendly

Posted by Frank Geric on Aug 6, 2019 5:38:00 AM

Your organization’s website should be one of your most valuable assets. It’s like a 24/7/365 salesperson that is constantly generating new sales leads and customers. However, if your website isn’t designed with mobile, you’ll be lucky if anyone sees it at all.

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Topics: non-profits, Business - Management, Issues & Concerns, not-for-profit, SMB, start ups

10 Email Marketing Tips for your Non-Profit or Small Business

Posted by Frank Geric on May 30, 2019 7:33:00 AM

Approximately 125 billion business-to-business emails are sent every day. Roughly 111 billion personal emails are sent each day. If you want your marketing emails to rise to the top in a sea full of 236 billion daily emails, you need to stand out.

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Topics: non-profits, not-for-profit, fundraising, SMB

10 Tips to Improve Your Small Business or Not-for-Profit Website

Posted by Frank Geric on May 23, 2019 6:49:00 AM

Your organization’s website can be one of your greatest assets or a HUGE liability. It’s largely a factor of how much effort you put into building and maintaining it.

Your website should be like a round-the-clock salesperson or fundraiser, but only if you follow best practices and put time and attention into developing and maintaining it.

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Topics: non-profits, not-for-profit, fundraising, SMB

5 Reasons Your Non-Profit Organization Should Have a Crisis Communication Plan

Posted by Zinner & Co. Non-Profit Team on May 2, 2019 6:47:00 AM

A public relations disaster can bring any organization to it’s knees, and nowhere is this more true than not-for-profits. A critical component of surviving negative attention is responding to it in a thoughtful and timely way. One of the best ways to achieve this is to have a fully-developed crisis communication plan.

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Topics: non-profits, not-for-profit, Community, fundraising

6 Quick Tips to Help You Promote Your Non-Profit Organization

Posted by Zinner & Co. Non-Profit Team on Apr 25, 2019 6:36:00 AM

One of the hardest things about running a non-profit is getting the word out to prospective donors and constituencies about your mission and why donors should support your fundraising efforts.  With many causes competing for prospective donors’ time and attention, it can be difficult to get and keep their interest.

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Topics: non-profits, not-for-profit, Community, fundraising

Fundraising in a “New Age” Part 2

Posted by Zinner & Co. Non-Profit Team on Apr 18, 2019 5:24:00 AM

 Part 2 of a 2 Part Series - Read Part 1 Here

In the first part of this blog series, we looked at some of the reasons for changes in charitable giving trends. In this part, we’ll look at how non-profits should approach fundraising.

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Topics: non-profits, not-for-profit, Community, fundraising

Fundraising in a New Age (Part 1)

Posted by Zinner & Co. Non-Profit Team on Apr 11, 2019 7:22:00 AM

For not-for-profit organizations, fundraising is a way of life. It is vital part of fulfilling their mission and serving their constituency. Over the past few years, fundraising has changed appreciably and non-profits have been forced to find new/better/smarter ways of doing things.

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Topics: non-profits, not-for-profit, Community, fundraising


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