At one point or another, you’ve probably been asked to complete a survey after visiting a business. Many businesses even offer incentives such as discounts on future purchases or entries into drawings for prizes. These firms invest heavily to hear your feedback, but is it worth it?
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Your organization’s website should be one of your most valuable assets. It’s like a 24/7/365 salesperson that is constantly generating new sales leads and customers. However, if your website isn’t designed with mobile, you’ll be lucky if anyone sees it at all.
Approximately 125 billion business-to-business emails are sent every day. Roughly 111 billion personal emails are sent each day. If you want your marketing emails to rise to the top in a sea full of 236 billion daily emails, you need to stand out.
Your organization’s website can be one of your greatest assets or a HUGE liability. It’s largely a factor of how much effort you put into building and maintaining it.
Your website should be like a round-the-clock salesperson or fundraiser, but only if you follow best practices and put time and attention into developing and maintaining it.
A public relations disaster can bring any organization to it’s knees, and nowhere is this more true than not-for-profits. A critical component of surviving negative attention is responding to it in a thoughtful and timely way. One of the best ways to achieve this is to have a fully-developed crisis communication plan.
One of the hardest things about running a non-profit is getting the word out to prospective donors and constituencies about your mission and why donors should support your fundraising efforts. With many causes competing for prospective donors’ time and attention, it can be difficult to get and keep their interest.
Part 2 of a 2 Part Series - Read Part 1 Here
In the first part of this blog series, we looked at some of the reasons for changes in charitable giving trends. In this part, we’ll look at how non-profits should approach fundraising.
For not-for-profit organizations, fundraising is a way of life. It is vital part of fulfilling their mission and serving their constituency. Over the past few years, fundraising has changed appreciably and non-profits have been forced to find new/better/smarter ways of doing things.
If you’re on a Board of Directors, serve as an Officer or are on the executive team of a company or board of directors, there is a type of insurance you need to know about – Directors and Officers Insurance (known as D&O Insurance.)
If you manage a not-for-profit, you know you’re always trying to do more with less. You keep a tight budget and splurging on luxuries is out of the question. When it comes to software, there are a lot of great solutions that are free (or deeply discounted) for nonprofits.