At one point or another, you’ve probably been asked to complete a survey after visiting a business. Many businesses even offer incentives such as discounts on future purchases or entries into drawings for prizes. These firms invest heavily to hear your feedback, but is it worth it?
Not-for-profits are different from for-profit businesses, but one of their commonalities is the need for high levels of service and ongoing engagement with clients.
One of the fastest and most effective ways to gain momentum and market share is through the acquisition of a competitor. Acquiring a competitor has two distinct advantages – it allows you to eliminate competition; and it allows you to gain new products, customers and employees.
Earlier this year, we shared some of our favorite books (see part 1 and part 2) and the response was quite favorable, so we thought we’d share a few more.
Running a small business can be challenging. Owners must always strike a balance between having the tools they need to run the business and controlling expenses.
One of the surest ways to keep your best employees is to take an active role in their growth and development. Doing so casts you into the role of a mentor, someone who can help them grow and reach their full potential, whatever that may be.
Zinner & Co. is deeply committed to developing the next generation of aspiring accountants. Each year, Zinner invests heavily to hire, train and mentor college interns. It’s a way to give back to the industry and attract great prospective employees.
We frequently hear the following question - “Is accounting still a viable career choice for undergrads?”
Your organization’s website should be one of your most valuable assets. It’s like a 24/7/365 salesperson that is constantly generating new sales leads and customers. However, if your website isn’t designed with mobile, you’ll be lucky if anyone sees it at all.
These days, it feels like everyone is on social media. The numbers bear that out - 69% of the population is on at least one social media platform and if you eliminate senior citizens the percentage gets significantly higher. So how do you use the ubiquity of social media to grow your business or not-for-profit?
If you’re a business owner, there’s a good chance you receive lots of emails and phone calls promising you a spot on Google’s 1st page of search results. While it would be great to rank every time someone in your market searches for what you do, getting to a top ranking can be complicated and takes time.
Next to your customers, your employees should be your most valuable asset. They are the face and image of your company to your customers and prospects. But good workers are in high demand and it can be hard to keep your best and brightest.
