Blog & Newsroom

Approximately 125 billion business-to-business emails are sent every day. Roughly 111 billion personal emails are sent each day. If you want your marketing emails to rise to the top in a sea full of 236 billion daily emails, you need to stand out.

If you’re planning on selling your business, one potential market is your current employees. They understand the business and how it runs. They have some sense of the value, or potential value of the business. But before you offer to sell to your employees, you should know the pros and cons of taking that route.

Your organization’s website can be one of your greatest assets or a HUGE liability. It’s largely a factor of how much effort you put into building and maintaining it.

Your website should be like a round-the-clock salesperson or fundraiser, but only if you follow best practices and put time and attention into developing and maintaining it.

If you’re like most, you want to be able to leave something to your progeny when you die. Leaving a legacy for our children is just part of the American dream of wanting them to “have it better” than we did. But many well-intended parents have had their wishes left unfulfilled because of simple errors in estate planning.

Cash is the lifeblood of any small business. With sufficient cash flow you’re more nimble and have greater freedom. Without it, you’re a captive to covering your next payroll.

There are few tools more used in today’s business environment than email. For some, email is an indispensable part of their life; to others email is a menace where good ideas and important information goes to die.

Do you ever feel like there aren’t enough hours in the day? Do large, important tasks get waylaid by frequent, trivial disruptions? You’re not alone!

Hackers and scammers are back at it again … and they’re better than ever. Recently we’ve seen a big upswing in the number, and relative sophistication, of hacker and scammer attacks. They’re sending sophisticated emails and “snail mail” invoicing to target unwitting individuals and companies.

Earlier in the year, we shared a list of business-related books we enjoyed reading and in which we found great value. It was very well received, so we thought we’d share more of our favorites.

Zinner & Co. is pleased and proud to support our friends and clients at The Gathering Place as they celebrate 20 years of service to our community.